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Client:
Sttar
Industry:
Food Service
Location:
Saudi Arabia
Our Role:
Brand Discovery
Brand Strategy
Brand Positioning
Logo & Visual Identity
Brand Guidelines
Challenge:
SATTAR needed to stand out in Saudi Arabia's crowded grilled sandwiches market. The challenge was creating an authentic Arabic brand identity that honored traditional Middle Eastern grilling while appealing to modern consumers seeking premium fast-casual dining.
Solution:
We developed a comprehensive brand identity rooted in culinary artistry. The Arabic wordmark "سطار" anchors the visual system, paired with an iconic hand mascot symbolizing craftsmanship. A flame-inspired color palette and modular pattern system create a cohesive brand experience across all touchpoints.
Outcomes:
Authentic market positioning: Created a culturally-rooted brand that celebrates Middle Eastern heritage while resonating with contemporary Saudi consumers
Cohesive brand ecosystem: Delivered complete visual identity across packaging, digital platforms, and environmental graphics
Scalable foundation: Built brand architecture that supports SATTAR's expansion across Saudi Arabia's fast-casual dining sector
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