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Client:
Mind Institute
Industry:
Mental Health & Professional Development
Location:
Morocco
Our Role:
Brand Discovery
Brand Strategy
Logo & Visual Identity
Brand Guidelines
Challenge:
Mind Institute, led by doctors and psychologists, delivered expert cognitive-behavioral therapy training but lacked a cohesive brand identity. Without professional presence, they struggled to build trust and attract their diverse audience of psychologists, the general public, and corporate clients.
Solution:
We built a complete brand identity rooted in "Nafs" (Arabic for self/soul), including strategic positioning for three distinct audiences, a calming sage green palette with flowing iconography, and comprehensive brand guidelines ensuring consistency across all touchpoints. 0
Outcomes:
Established credibility as a trusted authority in mental health across Morocco
Created professional consistency from training materials to corporate partnerships
Successfully differentiated offerings for each audience segment.
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